There’s a perception when you start your business that you need to suddenly become a ✨Business Owner✨ and sound in a particular way, or act in a certain way. It’s simply not true. You don’t have to change anything about yourself when you start a business, and to do so can seriously hurt your brand. […]
Pride is more than changing your profile photo for June. I see it time and time again where businesses change their profile photos to a rainbow version for the month of June, but don’t actually show up as an ally when it matters. Recently, I posted on my business and personal social media accounts about […]
If you’ve ever wondered, “Which social media platform should I actually be using for my business?” you are not alone. This is one of the most common questions I get asked, and it usually comes after someone has tried to be everywhere at once and ended up doing none of it particularly well. So let’s […]
If you’ve ever sat staring at your phone or laptop thinking, “What on earth do I even post today?” you are not alone. This is one of the most common things I hear from business owners. Especially those who are brilliant at what they do but struggle to translate that into engaging content. The good […]
Social media is like any other element of your business; if you neglect it, it will stop working for you. That’s why so many digital marketers preach about consistency. But it’s not just about posting every day on your social media. There are things you can do that don’t take too much time that will […]
Social media strategies are essential for anyone who wants to achieve a goal with their marketing; without one, you are simply posting without purpose. Without a strategy, your social media content will easily become inconsistent, and you’ll fall behind the marketing of your competitors. When it comes to writing out a strategy, I genuinely believe […]
Why did I set up The Social Dragonfly? This is a question you often get asked when you start your business, and, for many, it was something they always wanted to do. But that’s not why I started it. In 2018, I was given the responsibility of doing the digital marketing for the charity I […]
Social media marketing remains the easiest and cheapest way to promote your business and introduce yourself to potential clients. It’s become the indicator of “success” for many business owners. But why? When did we give our measurement of success over to an algorithm we don’t understand? Let’s take a look. When you start your own […]
I know so many people shy away from making videos, but videos on social media aren’t going anywhere. Here are my 5 top tips to encourage you to get in front of the camera and do a video for your business – you’ll thank me for it later! You know you’re the expert in your […]