Why I started and what drives The Social Dragonfly?

Why did I set up The Social Dragonfly? This is a question you often get asked when you start your business, and, for many, it was something they always wanted to do. But that’s not why I started it.

In 2018, I was given the responsibility of doing the digital marketing for the charity I was working for at the time. I got so good at doing their marketing that I was headhunted by a Northampton-based social media agency.

I worked for the agency for a long time, and in March of 2022, during a routine employee review with one of the directors of the company (and my boss), I was asked, “Where do you want to be in 5 years time?” and my answer was simple: “Your side of the table.”

In hindsight, it was an ironic statement. I wanted to be running my own team as part of the company. Conducting employee reviews and going to networking events and business retreats to grow the reputation of the company. I did not envision myself running a business.

A few months later, around May 2022, I had gone to my first successful networking event as part of the business, and I remember having the thought: “I could do this for myself, but I would never leave the company, as I love working for them.” I never planned to work for myself.

Fast forward a few more months, and the devastating news was broken to me after I returned to work from 2 weeks’ annual leave that the company would be closing as of the end of the month.

I

I was facing unemployment.

I asked the director of the company what that meant for me and the clients the company had. It was the director, and my good friend, who suggested that I start my own company doing what I was amazing at.

So that’s what I did. I spent time thinking about my business name, my personal and company values, the services I wanted to offer, the prices I would charge and the clients I want to work with… so much to plan in just a few weeks!

I had so much to think about, and yet there was one thing that I hadn’t really thought about. I hadn’t considered my north star objective when starting a business. I didn’t have a purpose. A goal I wanted to achieve…

But over the last three years of running my business, I’ve discovered that I do have a mission. Something that I want to achieve with social media marketing.

I’ve worked with a business coach for the past few years who has helped me to realise that my passion and purpose revolve around making social media marketing fun, exciting and less work with more results.

In 2025, I had an epiphany that the best way for me to do this, to have the greatest impact on business social media marketing, was to focus on the coaching aspect of my social media marketing business.

It’s my favourite moment in business when delivering a coaching call, training course or supporting my membership when I see the light come on behind their eyes when they realise that they can do their business social media.

I found my drive and my passion within my business long after I started the business, and now it’s my main message on my own social media marketing.

Want to find out how I use my social media marketing expertise to get your business flying on social media? Drop me a message.